#7 Commercial: Nike Presto – Premier Amour (Young Love)

Posted by misterparkour on June 30, 2008

We continue the top 10 Parkour commercial countdown with the #7 commercial filmed in Lisses, France. This is one of the three Parkour-featuring Nike Presto commercials made in 2000 that are now considered Parkour’s “big break.” Created by the world renown advertising agency Wieden+Kennedy, the Nike Presto ads were not only the first to feature Parkour, they also set a bar for the creativity for Parkour utilization in advertising that has still never been matched.

This commercial showcases the founder of Parkour David Belle, and features him repeatedly performing one the most famous jumping sequences in Lisses, France. Although the action in this advertisement is impressive, and the conceptual material clever and well developed, the ultimate potential of this commercial was ruined when the end left audiences saying, “Ewwww” instead of “Awesome!” Nevertheless, you have to give props to David for great action as usual and recognition to Wieden+Kennedy for unrivaled creativity. This commercial made in 2000 for the Nike Presto is called Premier Amour and it comes in at #7.

http://video.google.com/videoplay?docid=-3024125420329608868